I'm Alice, and I've dedicated myself to creating leakproof underwear because I wanted something simple: to feel normal again. Not bulky pads. Not strong perfume. Just soft underwear I could trust - at work, on a walk, or overnight. We make leakproof underwear that's breathable, washable and discreet under clothes. All while keeping sustainability and your well-being at heart.

Alice's Essential Leakproof Underwear

Who is Alice?

My journey began over 30 years ago. I'm a lifelong seamstress with a passion for helping women feel comfortable and confident every single day. After years of hearing how leaks affected women’s confidence, I decided to create something better: beautiful, eco-friendly and handcrafted underwear that truly protects.

Learn more about me

I'm closing my business..

After years of pouring my heart into Alice Underwear, I've decided it’s time to slow down, and enjoy more time with my husband. As I close my small workshop and show my gratitude to you, I’m offering my remaining pieces at special discounted prices!

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I stopped worrying about leaks

I used to plan every outing around bathrooms. Since wearing Alice, I finally feel normal again. It looks and feels like regular underwear, yet I can sit through dinner or travel without that constant fear.

Elaine, 67

Soft, breathable and no smell

With disposables I always felt damp and self-conscious. Alice keeps me dry all day and truly odor-free. I can wear them for hours at work or on long drives and still feel fresh. Total game-changer.

Patricia, 59

Confidence at the gym again

I’m active and do yoga several times a week. Before, I was constantly anxious about small leaks. Alice stays perfectly in place, even during stretching. I don’t think about protection anymore—just my practice.

Marianne, 61

Sleeping peacefully through the night

I used to wake up worried I’d soaked through. With Alice, I sleep deeply and wake up dry. The absorbency is unbelievable for something so light. I bought three more pairs right away.

Carolyn, 70

Worth every penny

They cost more up front, but I haven’t bought a pack of pads in months. Alice washes beautifully, dries fast and still looks new. It feels good knowing I’m saving money and cutting down waste.

Helen, 64

Sizing that actually fits

I followed the size guide and the fit was spot on—snug but not tight. Alice doesn’t roll or dig in, even under jeans. I forget I’m wearing protection at all. That kind of comfort is priceless.

Barbara, 58